3 reasons why your small business needs a website
Most businesses have potential customers who will use the internet to search for products or services they’re looking for. In these circumstances not having a website is equivalent to holding your business back. If you’re among the 40% of small businesses in the UK who still have no online presence at all we hope that by giving you 3 major reasons why your business needs a website we’ll prompt you to take the plunge and ask us about our Small Business Hosting.
1. Be available & trustworthy
In the introduction we’ve mentioned that with digital advances, we’re getting used to having access to businesses 24/7. Whilst your business may appear in the organic search results because of directory listings, it should be your aim to get your business appearing a number of times on the front page of the search results, one of which should be your business website offering quality information which will establish your business reliability and your expertise. You can be sure that in the digital era your business availability and reliability attract potential customers attention.
2. Be accessible
Your customers are online 24/7, and as a result they expect to be able to interact with your business whenever and wherever they are online. This can be guaranteed by a basic, professional looking website with easy to find, relevant information about your business. At a more advanced level, that could be a tool that will enable your customers schedule their own booking with you or request a call back. The properly designed website can provide you with the equivalent of a 24-hour secretary.
3. Have ownership
If social media decided to take your account down or the business directory company went out of business you would lose the internet presence which you established to bring you new customers.
Having a website where you own the content and the domain i.e. the web address, is the only way to ensure your business online presence stays constant. Read our blog post to learn how to choose and register your website domain name
Having ownership also means you can easily update your website content (on condition you have access). This means you will have more opportunities to engage your customers in a dialogue and as a result it will improve your business communication. With your own website you’ll also be able to monitor traffic to a particular page of your website so that you know what news sections/ products or services your readers click on.