Why WordPress is the best solution for your small business website
WordPress is some of the most popular web-based software that allows you to easily build and maintain your website blog. It was first released in 2003 to help bloggers create and maintain their blogs; however, since then WordPress has been transformed into a powerful Content Management System (CMS) that can be used to build business websites.
It’s is a great tool especially for small businesses as it enables you to quickly and easily create and manage your website on a daily basis without web design skills. Here at ITC we use WordPress every day to easily add new pages or posts or change anything we need.
If you’re looking for an easy way to build and manage your website or would like to change your basic static website you should definitely take a look at WordPress.
To make it easier for you we’ve come up with the following 5 key benefits of WordPress
The key benefits of WordPress for a small business
1. Easy-to-use platform
One of the top advantages of WordPress is its user-friendly interface. Creating a blog post or a new page is very easy, straight forward and there is no coding involved. You can simply copy & paste the text you created in Word and make it available for your visitors in a few seconds.
2. Web-based Software
Due to the fact that WordPress is a web-based software you can access and edit your website at any time from any place in the World. The only thing you will need is a computer or a laptop with Internet connection and your login details.
In the simplest way, if you have no design, HTML or any other technical skills and knowledge WordPress enables you to create a powerful website you otherwise wouldn’t be able to build.
3. Effective Theme-based design
There are tons of already pre-designed themes (we use one too) that you can choose to match the character of your business (e.g. eCommerce, Retail, Nonprofit, Corporate, etc.). You can always customise the look of the theme, for example you can change the colour scale so it matches your company branding.
You can get a free theme which is good if you’re just starting to build your website. However, if you look for more advanced features you can opt for a paid for theme which can cost between £10 and £100.
Another great thing about WordPress is that you can change the theme at any time without losing your content.
A plugin is a pre-written program that adds extra functionality to your website. WordPress plugins can be installed in less than 5 seconds, whereas, if you have a traditional website, everything needs to be programmed.
The same as themes, there are thousands of free as well as paid for plugins that can increase the functionality of your website.
For example, Search Engine Optimisation (SEO) plugins will help you make your content search engine friendly which in turn can boost your website ranking in Google and other popular search engines.
5. Blog feature
You can include a blog on your website to provide your clients as well as potential customers with the latest news or useful articles. They can also comment on every blog post you publish and, most importantly, they will be able to subscribe to your content/website via RSS.
Our verdict about WordPress
If you are a small business with a tight budget but still want to easily take care of your website, then WordPress is the best solution for you. It will not only save you money but also time as it’s very simple and everybody can use it. As you could see WordPress works perfectly for us and our itcweb.co.uk website.
Would you like to use WordPress for your website?
Our entire web hosting packages supports the WordPress application and we can install it for you, so there is no hassle and you can start using it from day one.